PRODUCT DESIGN

The Design Process

Narrowing a target audience, developing a persona, understanding the market competition
Sketches, Mood Board, Word Cloud
The first pass of a mockup, created with Illustrator and Photoshop
Gather participants who meet your target persona. Chose a research method, and Test.
Mockup 2 takes into account results from testing. Test one more time. if the clients and customers love the product…
It gets shipped!

Coffee Is Your Friend

Originally hired as a Barista, I was promoted to Design Intern. My assignment was to design coffee bags.

Timeline: 8 Weeks (March - April)

Communicate Consistently With Client

Critiques: Bi-weekly from Clients and Professionals

To start this project, I needed to understand my audience.

With research, I discovered customers who purchased coffee bags ranged ages 20 - 45. They were purchased for personal use or to give as a gift.

The perfect market fit would be a coffee bag that complimented the customer’s home brewing setup and communicated Sidekick’s fun brand

With this Mock Up, I created 2 options for customers to compare.

With an A/B test, I asked 20 customers of Sidekick, to compare the elements and add sticky notes of feedback.

My goal was to receive feedback about the functionality of the design.

Test Feedback

“I would prefer to have a little description about Sidekick so I can understand the vibe of the shop and where it comes from."
“The roasting dots leave too much assumption and were confusing"
“I personally don’t know enough about coffee to know which blend to get because I am not yet a coffee consiuer."
“The colors and fun design compel me to look at the coffee bag and buy it."
"It feels very welcoming with the various shapes and colors. It is also very straight forward and doesn’t have too many things going on at once"