PRODUCT DESIGN
PRODUCT DESIGN
The Design Process
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Narrowing a target audience, developing a persona, understanding the market competition
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Sketches, Mood Board, Word Cloud
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The first pass of a mockup, created with Illustrator and Photoshop
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Gather participants who meet your target persona. Chose a research method, and Test.
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Mockup 2 takes into account results from testing. Test one more time. if the clients and customers love the product…
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It gets shipped!
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Coffee Is Your Friend
Sidekick
Background
Originally hired as a Barista, I was promoted to Design Intern. My assignment was to design coffee bags.
Timeline: 8 Weeks (March - April)
Communicate Consistently With Client
Critiques: Bi-weekly from Clients and Professionals
Perfect Market Fit
To start this project, I needed to understand my audience.
With research, I discovered customers who purchased coffee bags ranged ages 20 - 45. They were purchased for personal use or to give as a gift.
The perfect market fit would be a coffee bag that complimented the customer’s home brewing setup and communicated Sidekick’s fun brand
Color Palette
MOCKUP 1
MOCKUP 1
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Option 1
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Option 2
Test
With this Mock Up, I created 2 options for customers to compare.
With an A/B test, I asked 20 customers of Sidekick, to compare the elements and add sticky notes of feedback.
My goal was to receive feedback about the functionality of the design.
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Test Feedback
MOCKUP 2
MOCKUP 2
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Front
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Back
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